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Customer Story: SitePro – part 4

With today's technological capabilities, there is no reason you shouldn't know what's going on in your business at all times. That's what SitePro thought, which is why they developed an app that creates a digital oil field for their customers. The real-time machine monitoring SitePro provides, allows its customers to

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J Walter Thompson Unlocking creativity with Microsoft Teams

Few things inhibit creativity faster than company-wide email communications. And nothing hinders innovation faster than a lack of creativity. Watch this video to learn how one of the largest communication agencies in the world is using #MicrosoftTeams to foster new ideas and create immense value for its clients.

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J. Walter Thompson breaks new ground with Microsoft collaboration tools

"Given we're such a distributed business across many different countries, we've really embraced those virtual forms of communication." Even before COVID-19 and social distancing, employees at this global marketing communication company used Microsoft Teams to stay connected around the world. Watch the video to discover the importance of staying connected

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The ‘Superhero Fallacy’ and Other Storytelling Mistakes Marketers Make

Humans love stories. More marketers are utilizing storytelling to connect with consumers, yet they're discovering it's not as easy as it sounds. To make sure you avoid the common pitfalls, check out "The 'Superhero Fallacy' and Other Storytelling Mistakes Marketers Make" in which Matthew Luhn, a story-branding consultant and writer

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HRI uses Microsoft Teams to streamline research

Effective international collaboration between medical researchers is critical for staying on top of current research and best practices. Watch this video to learn how Health Research Institute (HRI) is using #MicrosoftTeams to help its researchers collaborate internationally across 150+ projects per year. Then follow Lane Technology Solutions to learn how

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Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes

Still marketing based on traditional demographic information? "We live in a post-demographic world," writes Kian Bakhtiari, "where patterns of behavior can no longer be predicted by age alone." Instead, Bakhtiari, who writes about marketing with a Gen-Z and Millennial lens, says marketers need to understand tribes, which are created and

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